The Power of Photography in Annual Reports

Annual reports are essential tools for highlighting key achievements, financial data, and strategic plans within an organization. While the data is important, the numbers only tell part of the story. To fully engage readers and showcase your organization’s mission, using professional photography is a game changer. High-quality visuals help create emotional connections, boost credibility, and ensure that your report resonates with stakeholders, clients and potential customers.

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on the job: Annual recovery conference at Saint Joseph's University

With September being National Alcohol & Drug Addiction Recovery Month, these images of Saint Joseph’s 7th Annual Recovery Conference take on an even greater significance.

From candid shots of peer connections to powerful moments during keynote speeches, our photography at this event aimed to showcase how the institution is shaping the future of student support and recovery on and off campus.

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Event Engagement, Education Photography Melissa Kelly Event Engagement, Education Photography Melissa Kelly

Marketing Strategies for Your Next Campus Open House

As a higher education marketing professional, you know that campus open houses are a prime opportunity to showcase your institution’s unique offerings to prospective students and their families. These events are crucial in the decision-making process, providing a firsthand experience of the campus environment and community, but are you maximizing your marketing efforts when it comes to advertising the event? When was the last time you evaluated your marketing strategies?

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Corporate Photography, Personal Branding Melissa Kelly Corporate Photography, Personal Branding Melissa Kelly

On the Job: NYC headshots

Everyone knows I’m a Philly girl at heart, but when the opportunity to work in The Big Apple came up, I couldn't resist! This project was the perfect blend of indoor, outdoor, and lifestyle shots. I love offering clients a variety of options when it comes to headshots - whether you need a photo for LinkedIn or a different vibe to use on your website, we’ve got you covered with plenty of choices!

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Why You Need a Professional Photographer at Your Next Conference

Conferences, tradeshows and company retreats are pivotal for knowledge sharing, networking, and branding your business or institution. When planning events like these, your budget is often stretched across numerous categories: venue, speakers, materials, refreshments, and countless other details. It can be easy to overlook or opt out of professional photo and video coverage of your event. But not investing in visual coverage for your conference could end up costing you valuable marketing opportunities in the future. The photographs taken during these annual events play a crucial role in extending their impact far beyond the event itself.

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Event Engagement, Recent Work Melissa Kelly Event Engagement, Recent Work Melissa Kelly

On the Job: International Brotherhood of Electrical Workers 375

Local 375 of the International Brotherhood of Electrical Workers in Allentown, PA began with only 17 charter members. Throughout the years, they have grown their membership to an impressive 1,000 members who are employed in electrical trade construction, public works departments, cable television and communications, power generation, and other related industries.

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4 Mistakes to Avoid When Planning Your Brand Photoshoot

I love creating brand photos for new and established businesses. Planning a brand photoshoot is a great way to build a strong visual identity for your business and compliments a cohesive marketing plan. I’ve photographed hundreds of different industries and here are the five common mistakes I see when it comes to brand photoshoots.

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