Visual Marketing Strategy, Non-Profit Melissa Kelly Visual Marketing Strategy, Non-Profit Melissa Kelly

Blog Post Ideas to Boost End-of-Year Giving for Non-Profits

As the end of the year quickly approaches, now is the time for your organization to ramp up your fundraising efforts. Around the holidays, many supporters are eager to make meaningful contributions to a good cause to support your mission.

Crafting engaging and authentic blog posts is a powerful way to remind your audience of the impact they can make and inspire end-of-year giving. Blog posts can also be repurposed into multiple social media formats (think carousels, short form videos and interactive stories) and used throughout the last few months of the year. Here are eight blog post ideas to help your non-profit stand out and encourage contributions as the year comes to a close.

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on the job: st. john’s prep

We spent two days shooting at Saint John’s Prep on a pretty perfect Fall day recently. Spending two days on campus really allowed us to capture such a wide variety of photos and content that SJP will be able to use all year long. From music class to robotics, science labs to the teachers’ lounge, we captured it all, even a group of students running around campus with bug nets all in the name of science!

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Lifetime of Branding Photography: Maximize Your Visual Assets

Branding photography is an investment in your business that keeps on giving, providing high-quality photographs for everything from blogs to social media, marketing materials and newsletters. Need some ideas on how you can use your branding photos throughout the year? We’ve got you covered:

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The Power of Photography in Annual Reports

Annual reports are essential tools for highlighting key achievements, financial data, and strategic plans within an organization. While the data is important, the numbers only tell part of the story. To fully engage readers and showcase your organization’s mission, using professional photography is a game changer. High-quality visuals help create emotional connections, boost credibility, and ensure that your report resonates with stakeholders, clients and potential customers.

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on the job: Annual recovery conference at Saint Joseph's University

With September being National Alcohol & Drug Addiction Recovery Month, these images of Saint Joseph’s 7th Annual Recovery Conference take on an even greater significance.

From candid shots of peer connections to powerful moments during keynote speeches, our photography at this event aimed to showcase how the institution is shaping the future of student support and recovery on and off campus.

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Event Engagement, Education Photography Melissa Kelly Event Engagement, Education Photography Melissa Kelly

Marketing Strategies for Your Next Campus Open House

As a higher education marketing professional, you know that campus open houses are a prime opportunity to showcase your institution’s unique offerings to prospective students and their families. These events are crucial in the decision-making process, providing a firsthand experience of the campus environment and community, but are you maximizing your marketing efforts when it comes to advertising the event? When was the last time you evaluated your marketing strategies?

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Corporate Photography, Personal Branding Melissa Kelly Corporate Photography, Personal Branding Melissa Kelly

On the Job: NYC headshots

Everyone knows I’m a Philly girl at heart, but when the opportunity to work in The Big Apple came up, I couldn't resist! This project was the perfect blend of indoor, outdoor, and lifestyle shots. I love offering clients a variety of options when it comes to headshots - whether you need a photo for LinkedIn or a different vibe to use on your website, we’ve got you covered with plenty of choices!

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