Real Moments Sell More Tickets: How Candid Event Photos Drive Event Attendance

Sometimes it feels like we are drowning in a sea of perfectly curated content where every Instagram feed looks like a magazine spread, every LinkedIn post feels like it went through three rounds of PR approvals, and you know as well as I do, we're all getting a little numb to it. This is exactly why candid event photography is one of my favorite things. True candid images should become your best friend when it comes to marketing your next corporate event.

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Philadelphia College of Osteopathic Medicine Lifestyle Photoshoot

This year, one of my long-time clients, Philadelphia College of Osteopathic Medicine (PCOM), is celebrating their 125th anniversary. This year-long celebration of course includes many events and awards, but also features several issues of their alumni magazine dedicated to honoring PCOM’s past, present, and future.

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On the Job: Villanova University’s 2025 Women in Tech Conference

At the end of January, Villanova University hosted their Annual Women in Tech Conference. In 2025, Villanova celebrated 10 years of hosting the conference, so I was excited that our team was able to cover the event once again this year.

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on the job: alcorn state university

This fall, I had the opportunity to travel to Mississippi for a two-day shoot at Alcorn State University. The first day we had beautiful, sunny fall weather, while the second brought an overcast, foggy atmosphere. Spending two full days on location provided a wonderful variety of weather and backdrops, resulting in a diverse collection of outdoor photos. While on campus there was no shortage of programs to document. We hopped from the business school, to the tennis courts, agricultural courses in the chicken coop and radio & television hands-on-experience on set. It was a great experience to travel outside of my usual stomping grounds and challenge myself in a fresh setting.

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on the job: headshot booth at the 2024 pa conference for women

The Pennsylvania Conference for Women attracted nearly 9,000 women to Philadelphia this year. Our team was there in 2023 so I was happy to be back at it with my right hand woman, Theresa. I love what the event stands for and am so grateful I was able to be involved in my own way.

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Education Photography, Recent Work Melissa Kelly Education Photography, Recent Work Melissa Kelly

on the job: Widener homecoming weekend

Widener’s Homecoming weekend had it all…Tailgate Village and Wild Zone, Flag and Wreath Laying Ceremony, Alumni Reunions, Statue Unveilings, the Homecoming Court Reception, a traditional Broom Drill, and finally, of course, the Homecoming Football Game. The schedule was jam packed and we were thanking the weather gods for a beautiful weekend to be running from event to event. As always, the MKP team made it possible to be everywhere at once!

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Visual Marketing Strategy, Non-Profit Melissa Kelly Visual Marketing Strategy, Non-Profit Melissa Kelly

Blog Post Ideas to Boost End-of-Year Giving for Non-Profits

As the end of the year quickly approaches, now is the time for your organization to ramp up your fundraising efforts. Around the holidays, many supporters are eager to make meaningful contributions to a good cause to support your mission.

Crafting engaging and authentic blog posts is a powerful way to remind your audience of the impact they can make and inspire end-of-year giving. Blog posts can also be repurposed into multiple social media formats (think carousels, short form videos and interactive stories) and used throughout the last few months of the year. Here are eight blog post ideas to help your non-profit stand out and encourage contributions as the year comes to a close.

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