Real Moments Sell More Tickets: How Candid Event Photos Drive Event Attendance

Sometimes it feels like we are drowning in a sea of perfectly curated content where every Instagram feed looks like a magazine spread, every LinkedIn post feels like it went through three rounds of PR approvals, and you know as well as I do, we're all getting a little numb to it. This is exactly why candid event photography is one of my favorite things. True candid images should become your best friend when it comes to marketing your next corporate event.

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Philadelphia College of Osteopathic Medicine Lifestyle Photoshoot

This year, one of my long-time clients, Philadelphia College of Osteopathic Medicine (PCOM), is celebrating their 125th anniversary. This year-long celebration of course includes many events and awards, but also features several issues of their alumni magazine dedicated to honoring PCOM’s past, present, and future.

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On the Job: Villanova University’s 2025 Women in Tech Conference

At the end of January, Villanova University hosted their Annual Women in Tech Conference. In 2025, Villanova celebrated 10 years of hosting the conference, so I was excited that our team was able to cover the event once again this year.

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on the job: headshot booth at the 2024 pa conference for women

The Pennsylvania Conference for Women attracted nearly 9,000 women to Philadelphia this year. Our team was there in 2023 so I was happy to be back at it with my right hand woman, Theresa. I love what the event stands for and am so grateful I was able to be involved in my own way.

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Education Photography, Recent Work Melissa Kelly Education Photography, Recent Work Melissa Kelly

on the job: Widener homecoming weekend

Widener’s Homecoming weekend had it all…Tailgate Village and Wild Zone, Flag and Wreath Laying Ceremony, Alumni Reunions, Statue Unveilings, the Homecoming Court Reception, a traditional Broom Drill, and finally, of course, the Homecoming Football Game. The schedule was jam packed and we were thanking the weather gods for a beautiful weekend to be running from event to event. As always, the MKP team made it possible to be everywhere at once!

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on the job: Annual recovery conference at Saint Joseph's University

With September being National Alcohol & Drug Addiction Recovery Month, these images of Saint Joseph’s 7th Annual Recovery Conference take on an even greater significance.

From candid shots of peer connections to powerful moments during keynote speeches, our photography at this event aimed to showcase how the institution is shaping the future of student support and recovery on and off campus.

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Why You Need a Professional Photographer at Your Next Conference

Conferences, tradeshows and company retreats are pivotal for knowledge sharing, networking, and branding your business or institution. When planning events like these, your budget is often stretched across numerous categories: venue, speakers, materials, refreshments, and countless other details. It can be easy to overlook or opt out of professional photo and video coverage of your event. But not investing in visual coverage for your conference could end up costing you valuable marketing opportunities in the future. The photographs taken during these annual events play a crucial role in extending their impact far beyond the event itself.

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Event Engagement, Recent Work Melissa Kelly Event Engagement, Recent Work Melissa Kelly

On the Job: International Brotherhood of Electrical Workers 375

Local 375 of the International Brotherhood of Electrical Workers in Allentown, PA began with only 17 charter members. Throughout the years, they have grown their membership to an impressive 1,000 members who are employed in electrical trade construction, public works departments, cable television and communications, power generation, and other related industries.

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