Branding photography is an investment in your business that keeps on giving, providing high-quality photographs for everything from blogs to social media, marketing materials and newsletters. Need some ideas on how you can use your branding photos throughout the year? We’ve got you covered:

Today marketing is all about content, content, content. There is no better way to increase your content bank efficiently than to add photography to your marketing video shoots. Visit PA gets it.

Back at it again with the team from Cecilian Partners, this time capturing the co-founders, John Cecilian Jr. and Philip Worland. Their space is so unique it’s like a photographer’s playground. Always love when I can play with so many different backdrops.

Annual reports are essential tools for highlighting key achievements, financial data, and strategic plans within an organization. While the data is important, the numbers only tell part of the story. To fully engage readers and showcase your organization’s mission, using professional photography is a game changer. High-quality visuals help create emotional connections, boost credibility, and ensure that your report resonates with stakeholders, clients and potential customers.

Everyone knows I’m a Philly girl at heart, but when the opportunity to work in The Big Apple came up, I couldn't resist! This project was the perfect blend of indoor, outdoor, and lifestyle shots. I love offering clients a variety of options when it comes to headshots - whether you need a photo for LinkedIn or a different vibe to use on your website, we’ve got you covered with plenty of choices!

Conferences, tradeshows and company retreats are pivotal for knowledge sharing, networking, and branding your business or institution. When planning events like these, your budget is often stretched across numerous categories: venue, speakers, materials, refreshments, and countless other details. It can be easy to overlook or opt out of professional photo and video coverage of your event. But not investing in visual coverage for your conference could end up costing you valuable marketing opportunities in the future. The photographs taken during these annual events play a crucial role in extending their impact far beyond the event itself.

Lifestyle marketing photography is a great way to show off your brand in a more approachable, real world way. Lifestyle marketing can also be used as a tool to show off your product/services, recruit new employees and even as a tactic to retain the team you have. I have seen this successfully implemented in the past during my shoots with Ballinger and Swartley Bros and more recently with Cecilian Partners.

In a culture inundated with constant information, storytelling remains one of the most powerful tools to capture an audience. Through narratives, we weave connections, evoke emotions, and inspire action. For nonprofits who focus on bringing awareness to social causes, storytelling becomes a crucial part of their communication plan. Telling your organization's story is the key to raising awareness, mobilizing support, and driving change. Among the myriad of storytelling mediums, photography remains a compelling and powerful way to convey the core mission of your nonprofit.

Wondering if there is a real distinction between whipping out your iPhone and professional photography? Let's break it down and explore the key differences that could make or break your marketing strategy. Check out why investing in a photographer could be a game-changer for your business or institution.