on the job: alcorn state university

This fall, I had the opportunity to travel to Mississippi for a two-day shoot at Alcorn State University. The first day we had beautiful, sunny fall weather, while the second brought an overcast, foggy atmosphere. Spending two full days on location provided a wonderful variety of weather and backdrops, resulting in a diverse collection of outdoor photos. While on campus there was no shortage of programs to document. We hopped from the business school, to the tennis courts, agricultural courses in the chicken coop and radio & television hands-on-experience on set. It was a great experience to travel outside of my usual stomping grounds and challenge myself in a fresh setting.

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Visual Marketing Strategy, Non-Profit Melissa Kelly Visual Marketing Strategy, Non-Profit Melissa Kelly

Blog Post Ideas to Boost End-of-Year Giving for Non-Profits

As the end of the year quickly approaches, now is the time for your organization to ramp up your fundraising efforts. Around the holidays, many supporters are eager to make meaningful contributions to a good cause to support your mission.

Crafting engaging and authentic blog posts is a powerful way to remind your audience of the impact they can make and inspire end-of-year giving. Blog posts can also be repurposed into multiple social media formats (think carousels, short form videos and interactive stories) and used throughout the last few months of the year. Here are eight blog post ideas to help your non-profit stand out and encourage contributions as the year comes to a close.

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on the job: st. john’s prep

We spent two days shooting at Saint John’s Prep on a pretty perfect Fall day recently. Spending two days on campus really allowed us to capture such a wide variety of photos and content that SJP will be able to use all year long. From music class to robotics, science labs to the teachers’ lounge, we captured it all, even a group of students running around campus with bug nets all in the name of science!

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Lifetime of Branding Photography: Maximize Your Visual Assets

Branding photography is an investment in your business that keeps on giving, providing high-quality photographs for everything from blogs to social media, marketing materials and newsletters. Need some ideas on how you can use your branding photos throughout the year? We’ve got you covered:

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4 Mistakes to Avoid When Planning Your Brand Photoshoot

I love creating brand photos for new and established businesses. Planning a brand photoshoot is a great way to build a strong visual identity for your business and compliments a cohesive marketing plan. I’ve photographed hundreds of different industries and here are the five common mistakes I see when it comes to brand photoshoots.

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