It’s Women’s History Month! All month! What better opportunity is there for me to highlight some of the incredible and influential women I have worked with over the years (and there have been many). One of these phenomenal women is Jill Bodensteiner.

In today's fast-paced and digital world, establishing a strong and unified brand image is crucial for businesses looking to stand out in the market. While logos, color schemes, and messaging of course play a significant role in brand building, one often overlooked element is the power of team photos. Now more than ever, consumers are looking to connect with the people behind the brand to develop a more personal connection. Whether it’s stylized headshots or on-the-job candids, capturing the essence of your team through professional and authentic photographs can be a game-changer in creating a cohesive and relatable brand identity.

I’m so fortunate that my work allows me to meet many talented individuals in industries across the board. In November, we were invited to be a part of the two-week event “When Heaven Meets Earth: Experiencing Taiwan’s Sacred Statues” at Saint Joseph’s University.

Higher education professionals know that the marketing landscape has evolved significantly with the rise of online platforms and digital communication. In 2024, marketing professionals in academia need to be proactive and strategic in embracing emerging trends to stay ahead of the curve. In this blog post, we'll explore four key trends that are set to shape higher education marketing strategies in the coming year.

In an era dominated by digital presence, the role of website and social media images in shaping perceptions and influencing decisions has become more crucial than ever. These visual elements can elevate your online presence, boosting your college admissions in 2024.

In October, we had the honor of documenting The Wall That Heals exhibit for Upper Providence Township. The Vietnam Veterans Memorial Fund (VVMF) introduced this traveling replica of the iconic Vietnam Veterans Memorial in Washington, D.C in 1996. The purpose was to bring the solemnity and significance of the memorial to various communities across the United States. Since its inauguration, The Wall That Heals has journeyed to nearly 700 communities nationwide, extending the healing legacy of the original Memorial to millions.

What alumni events will you host in 2024? Read this article to find learn five reasons why it's not just a get-together but a strategic move that can positively impact your alumni community and the alma mater.

As the year draws to a close, I find myself reflecting on all the interesting jobs and people I’ve gotten to work with this year. 2023 has been a unique journey – one filled with incredible opportunities, challenges, and growth. As a professional photographer, I have been fortunate to work with a diverse array of businesses and universities, each with its own distinct story to tell.

So far in this life of mine, my proximity to mass spectrometers and other complex lab equipment was mostly from crime scene procedurals like CSI. And of course I’ve gotten to visit many college and university labs with a catalog of new and old equipment in my photography career. Lucky for me, Novatia reached out in hopes we could update their staff headshots and lab photos at their cutting-edge facility in Newtown, PA.