The Pennsylvania Conference for Women attracted nearly 9,000 women to Philadelphia this year. Our team was there in 2023 so I was happy to be back at it with my right hand woman, Theresa. I love what the event stands for and am so grateful I was able to be involved in my own way.

Picture this: You’ve been invited to speak at a major event or featured in a top publication, and they need a headshot for promotions. The problem? All you have is an outdated or low-quality photo, and now you’re scrambling to find a solution at the last minute.

Branding photography is an investment in your business that keeps on giving, providing high-quality photographs for everything from blogs to social media, marketing materials and newsletters. Need some ideas on how you can use your branding photos throughout the year? We’ve got you covered:

Back at it again with the team from Cecilian Partners, this time capturing the co-founders, John Cecilian Jr. and Philip Worland. Their space is so unique it’s like a photographer’s playground. Always love when I can play with so many different backdrops.

Everyone knows I’m a Philly girl at heart, but when the opportunity to work in The Big Apple came up, I couldn't resist! This project was the perfect blend of indoor, outdoor, and lifestyle shots. I love offering clients a variety of options when it comes to headshots - whether you need a photo for LinkedIn or a different vibe to use on your website, we’ve got you covered with plenty of choices!

I love creating brand photos for new and established businesses. Planning a brand photoshoot is a great way to build a strong visual identity for your business and compliments a cohesive marketing plan. I’ve photographed hundreds of different industries and here are the five common mistakes I see when it comes to brand photoshoots.

When searching for ways to boost website traffic and enhance website search engine optimization (SEO), businesses often focus on strategies revolving around keywords and content. However, the images on your website also play a crucial role in its search engine performance, which are often overlooked in the flurry of SEO tactics.

Lifestyle marketing photography is a great way to show off your brand in a more approachable, real world way. Lifestyle marketing can also be used as a tool to show off your product/services, recruit new employees and even as a tactic to retain the team you have. I have seen this successfully implemented in the past during my shoots with Ballinger and Swartley Bros and more recently with Cecilian Partners.

Wondering if there is a real distinction between whipping out your iPhone and professional photography? Let's break it down and explore the key differences that could make or break your marketing strategy. Check out why investing in a photographer could be a game-changer for your business or institution.