As a higher education marketing professional, you know that campus open houses are a prime opportunity to showcase your institution’s unique offerings to prospective students and their families. These events are crucial in the decision-making process, providing a firsthand experience of the campus environment and community, but are you maximizing your marketing efforts when it comes to advertising the event? When was the last time you evaluated your marketing strategies?

I love creating brand photos for new and established businesses. Planning a brand photoshoot is a great way to build a strong visual identity for your business and compliments a cohesive marketing plan. I’ve photographed hundreds of different industries and here are the five common mistakes I see when it comes to brand photoshoots.

Lifestyle marketing photography is a great way to show off your brand in a more approachable, real world way. Lifestyle marketing can also be used as a tool to show off your product/services, recruit new employees and even as a tactic to retain the team you have. I have seen this successfully implemented in the past during my shoots with Ballinger and Swartley Bros and more recently with Cecilian Partners.