Conferences, tradeshows and company retreats are pivotal for knowledge sharing, networking, and branding your business or institution. When planning events like these, your budget is often stretched across numerous categories: venue, speakers, materials, refreshments, and countless other details. It can be easy to overlook or opt out of professional photo and video coverage of your event. But not investing in visual coverage for your conference could end up costing you valuable marketing opportunities in the future. The photographs taken during these annual events play a crucial role in extending their impact far beyond the event itself.

Local 375 of the International Brotherhood of Electrical Workers in Allentown, PA began with only 17 charter members. Throughout the years, they have grown their membership to an impressive 1,000 members who are employed in electrical trade construction, public works departments, cable television and communications, power generation, and other related industries.

AI-generated images have gained attention for their efficiency, creativity, and my personal favorite, super creepy AI fails. However, there is nothing that can compare to the authenticity and human connection that is created only by real photographs. I’ll tell you why.

When searching for ways to boost website traffic and enhance website search engine optimization (SEO), businesses often focus on strategies revolving around keywords and content. However, the images on your website also play a crucial role in its search engine performance, which are often overlooked in the flurry of SEO tactics.

In the highly personal field of healthcare, establishing credibility and earning patient trust is the backbone of any marketing initiative. Current and potential clients want to feel confident that the medical professionals and facilities treating them and their loved ones are trustworthy and invested in their care. sing high-quality images humanizes your healthcare brand, showcasing your team’s expertise, and building credibility with prospective patients in ways that words alone cannot. 

As the year draws to a close, I find myself reflecting on all the interesting jobs and people I’ve gotten to work with this year. 2023 has been a unique journey – one filled with incredible opportunities, challenges, and growth. As a professional photographer, I have been fortunate to work with a diverse array of businesses and universities, each with its own distinct story to tell.

So far in this life of mine, my proximity to mass spectrometers and other complex lab equipment was mostly from crime scene procedurals like CSI. And of course I’ve gotten to visit many college and university labs with a catalog of new and old equipment in my photography career. Lucky for me, Novatia reached out in hopes we could update their staff headshots and lab photos at their cutting-edge facility in Newtown, PA.

If you are involved in the business side of things for any sort of big business, non profit, or educational institution, then annual reports are nothing new to you. The yearly publication — whether produced in digital or print (or both!) — is a showcase of your institution.

The Pennsylvania Conference for Women attracted more than 8,000 women to our fair city last month. It’s been a few years since I attended the conference and I was thrilled to be back! I love what the event stands for and am so grateful I was able to be involved in my own way.