Collaboration is at the core of my photography and business philosophies. No matter if I’m working with a new or returning client, a single person or a large business, it’s important to me to be a partner in the creative process. The team approach always produces the best results in my experience. When Ballinger reached out about working together a few weeks ago, it only took one look at their website for me to know we were a perfect match.

Back To School has long been a marker of change for students and parents alike. Growing up in my house, when the hydrangea in the front yard started to bloom, we knew those yellow school buses would not be far behind. The first day of school — from kindergarten all the way until senior year of high school — was always equal parts excitement and nerve racking for me. While I was always ready for the start of a new school year, the end of summer was always bittersweet.

The beginning of August means a new school year is a mere couple of weeks away. While a lot of people (myself included) don’t want to acknowledge the fact that summer even has an end — or that that end is coming nearer — it is nonetheless true. So, in the spirit of collaboration and sharing of insights from my side of the table, I thought I’d broach a topic that often can get overlooked in the summer malaise: the benefits of planning your fall content calendar.

ALUMNI ENGAGEMENT IS CRUCIAL FOR BUILDING RELATIONSHIPS WITH ALUMNI AS WELL AS INCREASING FUNDING FOR UNIVERSITIES. WE LOOK AT SOME BEST PRACTICES.

The Clay Center wanted to create large format prints of their students to hang in their office, and in order to make the pieces more inviting to students we decided to create casual, active portraits of the selected students.

Almost everyone these days has a camera or a smartphone with a camera. So that means there are billions of photographers out there, right? Well, not exactly.

WHEN A CUSTOMER VISITS YOUR WEBSITE FOR THE FIRST TIME, THEY WILL HAVE A FIRST IMPRESSION OF YOUR BRAND. WHAT DO THE PROFESSIONAL PHOTOS ON YOUR WEBSITE SAY?

Students graduate, administrations change, and so do trends and campuses. Marketing images — for universities or other industries — need to stay fresh.

MAKE YOUR BUSINESS CONFERENCE STAND OUT AND HAVE ATTENDEES TALKING BY ADDING A HEADSHOT STATION TO YOUR CONFERENCE PLANNING CHECKLIST.