In the highly personal field of healthcare, establishing credibility and earning patient trust is the backbone of any marketing initiative. Current and potential clients want to feel confident that the medical professionals and facilities treating them and their loved ones are trustworthy and invested in their care. sing high-quality images humanizes your healthcare brand, showcasing your team’s expertise, and building credibility with prospective patients in ways that words alone cannot. 

Traditions build a school and its legacy. Mount Saint Joseph Academy has its fair share of traditions. From Alumnae Induction, to Commencement, Freshmen Fest and the Golden Girls Luncheon (I’d like an invite to that please); they are always recognizing and celebrating their past and current students and I am here for it.

In a culture inundated with constant information, storytelling remains one of the most powerful tools to capture an audience. Through narratives, we weave connections, evoke emotions, and inspire action. For nonprofits who focus on bringing awareness to social causes, storytelling becomes a crucial part of their communication plan. Telling your organization's story is the key to raising awareness, mobilizing support, and driving change. Among the myriad of storytelling mediums, photography remains a compelling and powerful way to convey the core mission of your nonprofit.

The transition from high school to college is a significant milestone in a student's life. This transition can be fraught with challenges, with one of the most prevalent being the "summer melt" phenomenon. Summer melt is the phenomenon where students who intend to enroll in college – who may have even made a deposit or attended a summer orientation – fail to matriculate in the fall, often due to various barriers encountered during the summer months. According to a study from Harvard University, the rates of summer melt range from 10 to 40% of college-intending students, meaning that hundreds of thousands of students are likely melting away over the summer.

Wondering if there is a real distinction between whipping out your iPhone and professional photography? Let's break it down and explore the key differences that could make or break your marketing strategy. Check out why investing in a photographer could be a game-changer for your business or institution.

Summer break is a time of relaxation and rejuvenation for many college students, but it can present challenges for colleges and universities striving to maintain engagement during this downtime. With students scattered across the globe and many campus activities on hold, how can colleges keep their communities connected and involved? We'll explore how institutions can maintain engagement during summer break and keep their students connected, inspired, and informed.

As businesses evolve and market landscapes shift, more and more companies, organizations, and institutions are revamping their brands to secure a competitive edge. A Hanover Research study found that 75% of companies did work on their brand between 2020 and 2021. A 2022 UpCity survey found that 51% of businesses had changed their branding since Covid-19 began.

While my work brings me all over the east coast, nothing makes me happier than getting a call from a local business in my hometown. Wes Carver Electrical has been owned and operated in little old Lansdale, Pennsylvania since 1999. Before they were ever clients, I have walked my dogs past their building on Broad Street a thousand times, and seen their signature vans all around town serving the community. They gave me a call in November to take some professional team photos to update their website. Wes has been a returning customer for several years, and understands the importance of incorporating regularly updated team photos to build a unified and authentic brand image.

As the seasons shift, so do the visual landscapes around us. But what about your website and social media platforms? Is it time to refresh your online presence to reflect the current season? With Spring on the horizon, here are some compelling reasons to update your website photos with the changing seasons.