Widener’s Homecoming weekend had it all…Tailgate Village and Wild Zone, Flag and Wreath Laying Ceremony, Alumni Reunions, Statue Unveilings, the Homecoming Court Reception, a traditional Broom Drill, and finally, of course, the Homecoming Football Game. The schedule was jam packed and we were thanking the weather gods for a beautiful weekend to be running from event to event. As always, the MKP team made it possible to be everywhere at once!

As a higher education marketing professional, you know that campus open houses are a prime opportunity to showcase your institution’s unique offerings to prospective students and their families. These events are crucial in the decision-making process, providing a firsthand experience of the campus environment and community, but are you maximizing your marketing efforts when it comes to advertising the event? When was the last time you evaluated your marketing strategies?

The transition from high school to college is a significant milestone in a student's life. This transition can be fraught with challenges, with one of the most prevalent being the "summer melt" phenomenon. Summer melt is the phenomenon where students who intend to enroll in college – who may have even made a deposit or attended a summer orientation – fail to matriculate in the fall, often due to various barriers encountered during the summer months. According to a study from Harvard University, the rates of summer melt range from 10 to 40% of college-intending students, meaning that hundreds of thousands of students are likely melting away over the summer.

Summer break is a time of relaxation and rejuvenation for many college students, but it can present challenges for colleges and universities striving to maintain engagement during this downtime. With students scattered across the globe and many campus activities on hold, how can colleges keep their communities connected and involved? We'll explore how institutions can maintain engagement during summer break and keep their students connected, inspired, and informed.

I think a lot of us can agree that COVID created some kind of time warp where 2020 feels both like a lifetime ago and somehow also like it was just yesterday. In the evolving education landscape, classroom images can quickly become outdated and when VSB reached out to update their mask-free image gallery for the first time since pre-COVID I was pretty excited to jump into the classroom and get to work.

At the end of January, Villanova University hosted their 9th Annual Women in Tech Conference and asked me to document this impressive event. A chance to document women doing incredible work in the technology field (or any field for that matter)? YES PLEASE.

If you are involved in the business side of things for any sort of big business, non profit, or educational institution, then annual reports are nothing new to you. The yearly publication — whether produced in digital or print (or both!) — is a showcase of your institution.

Universities and colleges have a lot on their plate when it comes time to select a new leader.

One of my newer clients — Chestnut Hill College — recently went through this exact process when their beloved president of thirty years retired. After a thorough search, CHC appointed Dr. William W. Latimer as their new president.