The Pennsylvania Conference for Women attracted nearly 9,000 women to Philadelphia this year. Our team was there in 2023 so I was happy to be back at it with my right hand woman, Theresa. I love what the event stands for and am so grateful I was able to be involved in my own way.

Back at it again with the team from Cecilian Partners, this time capturing the co-founders, John Cecilian Jr. and Philip Worland. Their space is so unique it’s like a photographer’s playground. Always love when I can play with so many different backdrops.

With September being National Alcohol & Drug Addiction Recovery Month, these images of Saint Joseph’s 7th Annual Recovery Conference take on an even greater significance.

From candid shots of peer connections to powerful moments during keynote speeches, our photography at this event aimed to showcase how the institution is shaping the future of student support and recovery on and off campus.

Everyone knows I’m a Philly girl at heart, but when the opportunity to work in The Big Apple came up, I couldn't resist! This project was the perfect blend of indoor, outdoor, and lifestyle shots. I love offering clients a variety of options when it comes to headshots - whether you need a photo for LinkedIn or a different vibe to use on your website, we’ve got you covered with plenty of choices!

Conferences, tradeshows and company retreats are pivotal for knowledge sharing, networking, and branding your business or institution. When planning events like these, your budget is often stretched across numerous categories: venue, speakers, materials, refreshments, and countless other details. It can be easy to overlook or opt out of professional photo and video coverage of your event. But not investing in visual coverage for your conference could end up costing you valuable marketing opportunities in the future. The photographs taken during these annual events play a crucial role in extending their impact far beyond the event itself.

Lifestyle marketing photography is a great way to show off your brand in a more approachable, real world way. Lifestyle marketing can also be used as a tool to show off your product/services, recruit new employees and even as a tactic to retain the team you have. I have seen this successfully implemented in the past during my shoots with Ballinger and Swartley Bros and more recently with Cecilian Partners.

Wondering if there is a real distinction between whipping out your iPhone and professional photography? Let's break it down and explore the key differences that could make or break your marketing strategy. Check out why investing in a photographer could be a game-changer for your business or institution.

As businesses evolve and market landscapes shift, more and more companies, organizations, and institutions are revamping their brands to secure a competitive edge. A Hanover Research study found that 75% of companies did work on their brand between 2020 and 2021. A 2022 UpCity survey found that 51% of businesses had changed their branding since Covid-19 began.

While my work brings me all over the east coast, nothing makes me happier than getting a call from a local business in my hometown. Wes Carver Electrical has been owned and operated in little old Lansdale, Pennsylvania since 1999. Before they were ever clients, I have walked my dogs past their building on Broad Street a thousand times, and seen their signature vans all around town serving the community. They gave me a call in November to take some professional team photos to update their website. Wes has been a returning customer for several years, and understands the importance of incorporating regularly updated team photos to build a unified and authentic brand image.