Today marketing is all about content, content, content. There is no better way to increase your content bank efficiently than to add photography to your marketing video shoots. Visit PA gets it.

When searching for ways to boost website traffic and enhance website search engine optimization (SEO), businesses often focus on strategies revolving around keywords and content. However, the images on your website also play a crucial role in its search engine performance, which are often overlooked in the flurry of SEO tactics.

The transition from high school to college is a significant milestone in a student's life. This transition can be fraught with challenges, with one of the most prevalent being the "summer melt" phenomenon. Summer melt is the phenomenon where students who intend to enroll in college – who may have even made a deposit or attended a summer orientation – fail to matriculate in the fall, often due to various barriers encountered during the summer months. According to a study from Harvard University, the rates of summer melt range from 10 to 40% of college-intending students, meaning that hundreds of thousands of students are likely melting away over the summer.

As the seasons shift, so do the visual landscapes around us. But what about your website and social media platforms? Is it time to refresh your online presence to reflect the current season? With Spring on the horizon, here are some compelling reasons to update your website photos with the changing seasons.