Widener’s Homecoming weekend had it all…Tailgate Village and Wild Zone, Flag and Wreath Laying Ceremony, Alumni Reunions, Statue Unveilings, the Homecoming Court Reception, a traditional Broom Drill, and finally, of course, the Homecoming Football Game. The schedule was jam packed and we were thanking the weather gods for a beautiful weekend to be running from event to event. As always, the MKP team made it possible to be everywhere at once!

As the end of the year quickly approaches, now is the time for your organization to ramp up your fundraising efforts. Around the holidays, many supporters are eager to make meaningful contributions to a good cause to support your mission.

Crafting engaging and authentic blog posts is a powerful way to remind your audience of the impact they can make and inspire end-of-year giving. Blog posts can also be repurposed into multiple social media formats (think carousels, short form videos and interactive stories) and used throughout the last few months of the year. Here are eight blog post ideas to help your non-profit stand out and encourage contributions as the year comes to a close.

Today marketing is all about content, content, content. There is no better way to increase your content bank efficiently than to add photography to your marketing video shoots. Visit PA gets it.

Annual reports are essential tools for highlighting key achievements, financial data, and strategic plans within an organization. While the data is important, the numbers only tell part of the story. To fully engage readers and showcase your organization’s mission, using professional photography is a game changer. High-quality visuals help create emotional connections, boost credibility, and ensure that your report resonates with stakeholders, clients and potential customers.

When searching for ways to boost website traffic and enhance website search engine optimization (SEO), businesses often focus on strategies revolving around keywords and content. However, the images on your website also play a crucial role in its search engine performance, which are often overlooked in the flurry of SEO tactics.

Traditions build a school and its legacy. Mount Saint Joseph Academy has its fair share of traditions. From Alumnae Induction, to Commencement, Freshmen Fest and the Golden Girls Luncheon (I’d like an invite to that please); they are always recognizing and celebrating their past and current students and I am here for it.

In a culture inundated with constant information, storytelling remains one of the most powerful tools to capture an audience. Through narratives, we weave connections, evoke emotions, and inspire action. For nonprofits who focus on bringing awareness to social causes, storytelling becomes a crucial part of their communication plan. Telling your organization's story is the key to raising awareness, mobilizing support, and driving change. Among the myriad of storytelling mediums, photography remains a compelling and powerful way to convey the core mission of your nonprofit.

While my work brings me all over the east coast, nothing makes me happier than getting a call from a local business in my hometown. Wes Carver Electrical has been owned and operated in little old Lansdale, Pennsylvania since 1999. Before they were ever clients, I have walked my dogs past their building on Broad Street a thousand times, and seen their signature vans all around town serving the community. They gave me a call in November to take some professional team photos to update their website. Wes has been a returning customer for several years, and understands the importance of incorporating regularly updated team photos to build a unified and authentic brand image.