The Pennsylvania Conference for Women attracted nearly 9,000 women to Philadelphia this year. Our team was there in 2023 so I was happy to be back at it with my right hand woman, Theresa. I love what the event stands for and am so grateful I was able to be involved in my own way.

We spent two days shooting at Saint John’s Prep on a pretty perfect Fall day recently. Spending two days on campus really allowed us to capture such a wide variety of photos and content that SJP will be able to use all year long. From music class to robotics, science labs to the teachers’ lounge, we captured it all, even a group of students running around campus with bug nets all in the name of science!

Today marketing is all about content, content, content. There is no better way to increase your content bank efficiently than to add photography to your marketing video shoots. Visit PA gets it.

Annual reports are essential tools for highlighting key achievements, financial data, and strategic plans within an organization. While the data is important, the numbers only tell part of the story. To fully engage readers and showcase your organization’s mission, using professional photography is a game changer. High-quality visuals help create emotional connections, boost credibility, and ensure that your report resonates with stakeholders, clients and potential customers.

Conferences, tradeshows and company retreats are pivotal for knowledge sharing, networking, and branding your business or institution. When planning events like these, your budget is often stretched across numerous categories: venue, speakers, materials, refreshments, and countless other details. It can be easy to overlook or opt out of professional photo and video coverage of your event. But not investing in visual coverage for your conference could end up costing you valuable marketing opportunities in the future. The photographs taken during these annual events play a crucial role in extending their impact far beyond the event itself.

Local 375 of the International Brotherhood of Electrical Workers in Allentown, PA began with only 17 charter members. Throughout the years, they have grown their membership to an impressive 1,000 members who are employed in electrical trade construction, public works departments, cable television and communications, power generation, and other related industries.

Wondering if there is a real distinction between whipping out your iPhone and professional photography? Let's break it down and explore the key differences that could make or break your marketing strategy. Check out why investing in a photographer could be a game-changer for your business or institution.

As businesses evolve and market landscapes shift, more and more companies, organizations, and institutions are revamping their brands to secure a competitive edge. A Hanover Research study found that 75% of companies did work on their brand between 2020 and 2021. A 2022 UpCity survey found that 51% of businesses had changed their branding since Covid-19 began.

While my work brings me all over the east coast, nothing makes me happier than getting a call from a local business in my hometown. Wes Carver Electrical has been owned and operated in little old Lansdale, Pennsylvania since 1999. Before they were ever clients, I have walked my dogs past their building on Broad Street a thousand times, and seen their signature vans all around town serving the community. They gave me a call in November to take some professional team photos to update their website. Wes has been a returning customer for several years, and understands the importance of incorporating regularly updated team photos to build a unified and authentic brand image.