WHY HIRING A PROFESSIONAL PHOTOGRAPHER IS ESSENTIAL FOR MARKETING
Are you looking to expand your companies marketing endeavors? If so, then high-quality images are going to be of vital importance.
Because of the modern-day technology, many people think that a photo from their smartphone will suffice. However, doing so might sabotage your entire branding.
Instead, you should consider hiring a professional photographer for your needs. That way, you’ll have professional photos that you can use for all your websites, articles, social media posts, and much more.
Be sure to read below and see why hiring a professional photographer can be the greatest thing you ever do for your marketing strategy.
1. HIGH-QUALITY
If you want your brand to impress people, then you’ll need to find ways of boosting the quality of your content. Most people don’t realize that the quality of your photos plays a factor in whether Google’s algorithm will push you up or down their list.
Needless to say, high-quality photos are essential for your marketing. But they aren’t easy to find.
Not only that, but the quality of your photos have a direct correlation to how your customers perceive your brand. If your employee headshots are just a photo taken of them on your phone, your prospects will judge your brand for it.
Meanwhile, a company that has professional pictures of its staff will be highly-regarded by the customer. They’ll opt for that service simply because they believe the quality of their photos correlates with the quality of their service.
2. IT BALANCES YOUR CONTENT
If you go back a decade ago, you’ll notice that a lot of blogs are print-only. They focused on the copy of their content and provide as much information as possible.
What they found was that, instead of typing thousands of words to describe a situation, they could use a picture. That’s why, if you look at the top blogs of today’s world, even their articles have a significant amount of pictures on them.
Rather than spending time and effort answering your prospect’s questions through hard copy, you can show them pictures to send the same message. Because it’s a visual example, your customers will be more likely to retain that information.
3. FLEXIBILITY FOR MANY DIFFERENT NEEDS
Your company has more needs for high-quality photos than you might realize. While you’re interested in professional headshots, you could also use it for high-quality images of your products.
You can also have the photographer take things pictures for your social media page, print advertising, email marketing photos, and pictures for how-to articles, just to name a few.
Because of that, one professional photoshoot can help you gain months of quality photos that you can use for your online and offline marketing.
After all, you can invest as much money and time into your marketing campaigns as you’d like, but they’ll be nothing without high-res photos.
Be sure to reach out to a professional photographer and start to facilitate ideas about what needs you have. They’ll have the experience and know-how to give you recommendations.
They also have the flexibility to compromise their ideas with yours. For example, when you take professional pictures, you might have a few things you wanted to integrate into the photos. They’ll do their best to accommodate your requests.
4. HELPS BUILD CUSTOMER LOYALTY WITH YOUR COMPANY
When it comes to an effective marketing strategy, customer loyalty is everything. It’s the end goal that every company has for its marketing initiatives, and professional photos can help you build it faster.
The more professional photos that you have of you and your staff, the more personable your company becomes in the eyes of your clientele.
Add a brief bio description of each employee under their photo and your customers will feel like they already know your workers on a personal level. That personality is what makes them gravitate towards your brand over all others.
Too many companies use stock photos for their article posts, home pages, etc. Why not have a little fun with your employees by making professional photos that you can use for the upcoming articles you’ve scheduled to release.
For example, if you have an article talking about “ways to improve safety in the workplace”, you can have an employee dress up as a worker and act as if they’ve injured their leg.
Increasing your marketing is all about using the resources that you have at your disposal. Your employees will get a kick out of it as well!
5. ASSOCIATES YOUR PRODUCTS WITH YOUR CLIENTS
Another key aspect of marketing is helping your clients visualize your products in their hands. That gets easier to do when they have professional photos of the product from all angles.
If your company sells a service, then professional photos can show off the perks of using your brand.
For example, if you’re a catering service, then you can hire a professional photographer to take pictures at your next event. Then you’ll have hundreds of photos of you and your clients smiling together and having a blast performing a service for them.
That will resonate with prospects that come across those photos, meaning more natural lead generation from your website!
FIND A PROFESSIONAL PHOTOGRAPHER FOR YOUR NEEDS!
Now that you’ve seen the many different ways that hiring a professional photographer can help your company, it’s time to reach out to learn more.
Be sure to read this article for many different examples of awesome personal branding that you should consider for your marketing initiatives.
For more inquiries, please be sure to reach out via our contact us page and we’ll be happy to assist you further!