RIGHT IN THE FEELS: EVOKE EMOTION WITH CORPORATE PHOTOGRAPHY
WHO SAID CORPORATE PHOTOGRAPHY HAD TO BE COLD? EVOKING EMOTION WITH YOUR PHOTOGRAPHY CAN ACTUALLY MAKE SHOT STAND OUT AND ENGAGE THE VIEWER MORE.
Are you looking to launch a new product? Are you searching for ways to boost your brand awareness? Then one of the most effective ways is through photography.
Commercial and corporate photography promotes a company’s products, services, and branding. Moreover, companies use it to create marketing materials, newsletters, and special reports.
Some businesses also use photography to document special events and milestones.
But regardless of the genre of your photos, one thing remains constant: emotion. Emotion is arguably the most important element in photography. It is the element that sets the tone and mindset of the audience.
But how exactly does emotion affect photography? What are the most effective ways to evoke emotion in your corporate photos? Continue reading below for the answers.
EMOTIONS AND CORPORATE PHOTOGRAPHY
If you think that corporate photography can be effective even if it’s lacking in emotion, then you couldn’t be any further from the truth. Think of the logo of McDonald’s. Whenever people see images of the golden arches, they become excited and hungry.
Some brands represent power and dominance. Others embody trust and reliability. But before these logos started to command such emotions from the audience, the companies had to package and present them effectively.
Through business photography, you can do exactly that by incorporating emotion.
And when it comes to the right emotion, you want to remain authentic to what your brand stands for. If you’re offering products and services that cater to families, then using pictures of a happy family will create the connection that you want.
And when you connect to your audience’s emotions, it will be easier to gain their trust and respect. They will see that you are more than just making a sale. They will realize that you’re offering something that will improve their lives.
But how do you do it?
FOCUS ON THE EMOTION
One of the first things you need to do when taking pictures is to focus on the emotion that you want to convey. In this case, you want to consider the feeling that the brand is looking to evoke to its audience.
If you are promoting your newest athletic supplements, use a model with an athletic body. Alternatively, you may even hire real athletes for the photoshoot.
This way, athletes can showcase their facial expressions and body language while training. You can have them pose as if they’re competing.
Pay attention to the small details. For example, you want your athletic models to show their intensity. Thus, take photos of them as they sweat.
The goal is to convey the emotions of the subject and the products you are promoting.
YOUR FEELINGS COUNT
Even if you hired a professional photographer to follow your requirements, you shouldn’t keep them from considering how they are feeling at the moment. As artists, they need to express their creativity.
Incidentally, it is their emotions that are fueling their creativity. Yes, the photographer still needs to follow your plans. Their output should still align with your goals and targets.
But at the same time, a good photographer will use his emotions to add more life and value to the photos. However, you need to make sure that the photographer that you will hire is a trusted professional.
This means if he is not feeling good or positive, he will not let his emotions affect his work. He will still provide remarkable photos even if he is feeling down.
FIND THE RIGHT POSE
Another key to evoking emotion is striking the right poses. This is where the artistry of the photographer works alongside the talents of the models. Also, this is where the communication skills of the photographer come into play.
He should be able to convey instructions to the models with clarity. Failure to communicate may lead to a feeling of awkwardness and uncertainty.
Thus, your photographer should connect with the models. He should inspire them to show the emotions that you want to see in the photos. He should make the models feel loose and comfortable.
ANGLES COUNT
Aside from striking the right poses, you can also evoke the right emotions by using the appropriate angles. The key is to give the subject enough room to breathe. You want to give the models some leeway where they can work around different expressions.
When photographers take profile photos, they work using a 45-degree angle. They don’t shoot directly straight in the faces of their subjects. And if they want to focus on the faces of the models, they will do so at an angle.
MAKE IMAGES FIT FOR BROWSING
Last but not least, you need to make the pictures suitable for browsing. This is crucial especially if your customers have the option to buy your products through your website.
Studies reveal that two-thirds of consumers increased their online shopping since the COVID-19 pandemic started. Thus, the photos of your products must blend seamlessly with the overall look of your website.
One of the keys to mastering this aspect is to revisit your brand identity. What is your company all about? If you are offering corporate legal services, then your business photos must match the theme of your website.
For example, if your website uses predominantly neutral colors like black, white, and grey, posting photos that are loud and gaudy may not work.
On the flip side, if your business is all about having fun, then your photos must elicit joyful emotions. Practice consistency in the types of photos that you will publish on your site. Make sure they convey the right emotions that best represent your brand.
EXPERIENCE TOPNOTCH CORPORATE PHOTOGRAPHY
Understanding the relationship between corporate photography and emotion is the key to creating compelling images. By evoking emotion in your photos, you can lay the path that will direct consumers toward your end goals.
And if you’re looking for corporate photography experts you can trust, then you came to the right place.
We offer professional photography services for your marketing and advertising needs. Connect with us today and tell us about your requirements. Let’s discuss your options and experience topnotch business photography, today!