7 UNIVERSITY PHOTO MARKETING IDEAS TO IMPROVE RECRUITING

Marketing is incredibly important for reaching your target audience and successfully recruiting them to grow your student body. In a time of virtual tours and distance learning, it’s especially important that you put your best foot forward online.

The article takes a look at how to maximize university photo marketing in order to attract potential recruits across the country. Keep reading to get the inside scoop so that you can have the best school year ever.

1. AUTOMATE SOCIAL MEDIA

It’s no secret that social media is perhaps the most powerful marketing tool ever created. In fact, the most popular platforms provide access to billions of users around the world. That’s why it’s so important for your university photo marketing efforts.

Social media automation can save you a lot of time and also help reduce distraction. After all, it’s far too easy to get sucked down a rabbit hole.

Automation helps you be more productive, efficient and focused. This is because it enables you to post in one place while sharing coordinated content across multiple platforms. Thus you’ll get the best possible social media response without wasting a ton of time.

2. BUILD AN EMAIL LIST

Sometimes email can seem a bit archaic. And yet it remains a powerful form of quick and efficient communication.

Building a solid email list gives you the power to reach your customer base directly. The key is to understand how to gather the email addresses of customers and everyone within your professional network and use them for mass distribution.

For example, you can make major announcements, publish newsletters, and engage with an enormous number of contacts instantly.

One of the great benefits of your email list is the fact that this information was provided voluntarily. This means the names on your list want to stay in contact and to hear what you have to say.

Online email services such as MailChimp are typically free and make it extremely quick and easy to send out email blasts and to create sophisticated click-through lead pages. This is an amazing tool that can take your promotional skills to the next level.

3. RUN A PROMOTION

When it comes to running promotions for your business, there’s no denying that people are attracted to quality photos.

Text might be great for conveying information, but images catch the eye and generate interest.

This is especially true for universities. After all, students are visually oriented. So if your intention is to get them interested in what you have to offer, you’d better make your the promotional content really pop.

The key is to create content that features the perfect balance of text and imagery. This will help catch the eye while conveying the necessary information for them to take action.

4. BUILD YOUR PROFESSIONAL NETWORK

Universities need to use every tool available for recruiting new students. That’s why you need to build a network of contacts that can help maximize your recruiting efforts.

Never underestimate the power of networking. After all, you simply can’t rely on organically reaching potential students. Every department at the university should lean into ways to generate interest in what your school has to offer.

Quality photography can help boost your networking power by providing contacts will materials for sharing with people within their extended networks.

That’s why it’s crucial to produce materials that can be easily distributed to anyone willing to spread your message.

5. BLOG CONSISTENTLY

Blogging is another important marketing tool that shouldn’t be overlooked. This is a tremendous opportunity to provide content for both existing and potential students at your university.

Again, this is an area where photos can take your content to the next level. Use photos to tell a story about your school and your students. Blog on topics that will provide insight into what your faculty have to offer and how this is the right choice for anyone looking to advance their career.

Blogging is free, making it the perfect option for recruiting and also gives each member of the faculty a place to tell potential recruits about what they can expect during their years on campus.

6. MAXIMIZE YOUR PRESENCE OF GOOGLE BUSINESS PAGES

Google has become ubiquitous in the lives of most young people. They Google everything all day long. This includes when searching for information about universities they might be interested in attending.

Google Business listings help provide you with the best possible rankings in search when a potential student is researching schools. That’s why it’s so important to take the time to fill out your profile, complete with quality photos that showcase your university at its very best.

Best of all, these listings are free, so there’s no excuse to not take full advantage of this powerful marketing resource.

7. ENGAGE WITH THE COMMUNITY

It’s hard to overemphasize the power of engaging with your local community. These are some of the most important relationships that any business can develop.

Sponsor fundraisers for local charities, work to get members of the community involved in university activities, and use photos to share memories of these events on social media, your blog, and in promotional materials.

YOUR GUIDE TO UNIVERSITY PHOTO MARKETING

Reaching new students is the key to keeping school enrollment as high as possible. Fortunately, these tips for university photo marketing can help you make your recruiting materials far more appealing and engaging.

Please feel free to contact us to learn more about our photography services.