3 EYE-OPENING REASONS BUSINESS PICTURES CAN MAKE OR BREAK BRAND DEVELOPMENT
WOULDN’T YOU RATHER GIVE BUSINESS TO A BRAND WHO LOOKS LIKE THEY HAVE IT TOGETHER? CHECK OUT THESE TOP REASONS BUSINESS PHOTOS CAN MAKE YOUR BRAND DEVELOPMENT.
In an Instagram world dominated by selfies, photographs are not only a nice addition to your business brand development, but they are also vital.
While we remember some of what we read, the brain is wired to retain this information longer if it is accompanied by pictures.
Brand photography is just as important as the product or service itself. Our impression of a company is often linked back to a visual connection. If our mind’s eye registers delight and interest, we will be drawn to want more.
Marketing works by creating a perception of value. Photos go a long way in creating that awareness in your potential customers.
In a sea of fierce competition where words may all seem to blend together, a stand-out photo can swing the sale your way.
Here are 3 reasons business pictures are valuable to the success of your brand.
WE LIVE IN A VISUAL CULTURE
We’ve all heard the famous sales line; you only get one chance to make a first impression. Now, more than ever, that first chance is a photo.
A recent survey shows that 60% of consumers admit they are more likely to contact a business if there is an image that shows up in a search.
We have become a photo-driven society. We want them on our social media. We post them of ourselves, our pets, our lunch. In turn, we are drawn to the posts of others that do the same.
We want photographs in our news feeds. From celebrity sightings to heart-wrenching photos of natural disasters, we crave the visual stimulation. We feel more connected when there is an image to relate to.
When it comes to advertising, we definitely want to see what we are getting for our money. It is not enough to see just a logo with large blocks of text. We want to envision ourselves in, on, or using your product by way of beautiful photos on your site.
The key here, though, is to use a professional for your photography marketing ideas.
We all have cameras on our phones, and most of us have become quite adept at using filters and editing tools. However, make no mistake, there is a difference between a professional photo and an amateur one.
The last thing you want is for your professional services or products to be linked to a novice photo. High-quality images and attention to detail will highlight the essence of what makes your brand special.
CONSISTENCY IS IMPORTANT
We are all creatures of habit, and we value consistency. There is something to be said for flow in your marketing strategy.
A professional photographer can work with you to develop a signature style and then incorporate that style in all the photos created for your brand.
The first step is to know your target audience. Do you want your company to be seen as fun? Or classy? Maybe you want to appeal to highly professional individuals?
Do you intend to target a younger age group or have a more mature clientele? The right photographer will listen to you and capture the exact tone and feel for those customers you are aiming to attract.
Professional photographers understand lighting, depth, and angles. They will design a unique look for all the visual components for your brand. Your customers will know what to expect and will soon associate those qualities directly to you.
If you are looking to match your business and professional look, here is how to create the perfect LinkedIn profile picture.
YOUR CUSTOMERS ARE WATCHING
Consumers today are savvy. They recognize quality and creativity immediately.
The last thing you want to do is use stock photos in your advertising or brand development. That is not good marketing.
While stocked photos are easy to find, that’s also the problem. They are quickly spotted and recognized as fake, like that phony laugh track on a television show.
Your website and passion are unique only to you. The photos used in your marketing should reflect that.
The best way to separate yourself from the competition is to use something they don’t have. You! Dare to be in the photos yourself! Show your design floor, workshop, or wherever it is you shine.
Another great tip is to use action shots. Just think about some of the most iconic sports photos. Those images live on. Show your customers the work that goes into providing your great service or product. This will show dedication and create loyalty.
Another great photo opportunity that customers love to see are team-building projects.
A BOOST TO ONLINE BRAND DEVELOPMENT
While we have discussed the importance of photography in your overall business plan, there is one model that truly relies on pictures. If you have an online business, it is vital to invest in a professional photographer for all your digital images.
The photos in your advertising and your website will not only be the first impression but the only impression. You can leave no doubt about the quality of your product.
Those who specialize in branding also have the inside track on how certain images trigger a desired response in the brain. There is a science to sales that should not be overlooked.
A well thought out professional photo can drive traffic to the areas of your business that you wish to highlight.
A flawless, consistent look will attract the type of customer that will not only return for additional business but will recommend you to others.
WISE INVESTMENT
Investing in your business and brand development takes on many forms. You have to work to establish your name in whatever market you choose.
The reliability and quality of your product or service is always your number one goal. Following closely behind that is the overall perception that your brand has on the target audience.
The most effective way to present your brand to the world is through high-quality, professional photos.
For unmatched attention to detail and visual marketing strategies, reach out to Melissa Kelly Photography.