8 BUSINESS PHOTO IDEAS TO MAKE YOUR SOCIAL MEDIA PROFILES STAND OUT
The number of social media users worldwide reached a staggering 4.70 billion in 2022.
One of the social media platforms that continues to experience a surge in the number of daily users is LinkedIn. But as more people join this social media channel, it’s getting more challenging to increase visibility and open up lucrative professional opportunities for those already on the platform.
Most people spend more time capturing their professional accomplishments in their LinkedIn profiles. Few ever take the time to try new LinkedIn background photo ideas to capture the attention of visitors immediately.
That’s a huge mistake, given that visitors to your site first see the imagery on your LinkedIn profile, especially your LinkedIn cover photo. Creating a powerful first impression can, therefore, help visitors have more interest in your brand.
But how can you adjust your LinkedIn banner images to make them stand out? How can you make sure that your profile photos visually reinforce who you are and complement the written parts of your profile?
Read on to learn more.
HERE ARE THE BEST LINKEDIN PHOTO IDEAS
The primary reason you signed up on LinkedIn was to brand yourself. That’s why the messaging on your profile, whether text or visual, should aim at creating the best impression of yourself possible. Your LinkedIn banner photos should highlight your achievements and personal brand.
Check out these eight ideas to help you create better LinkedIn pictures.
1. FEATURE YOUR WORKSPACE
A LinkedIn background photo of a work environment such as an office space or a desk connotes professionalism. Generally, you want the workspace to look clean and simplistic. Such a photo gives off a reserved but professional and respectful vibe.
If you’re considering using the image of a desk, then consider featuring such objects as a laptop, glasses, a mobile device, a pen, and some pads of paper. Such a workspace conveys sophistication.
You could also use the image of a meeting space like a boardroom. Such a picture is perfect for someone who’s a corporate executive or works on issues that relate to corporate governance.
2. USE AN IMAGE THAT FEATURES YOUR CLIENTS’ OR DREAM EMPLOYER’S DESIRES
A background that focuses on the end benefit that your customers desire enables you to convey the value you provide. Even better, you get to show prospective clients what they can expect from you without excessively promoting yourself.
Always aim at speaking directly to the emotional buying impulses of people. If your product is medical insurance, for instance, you could use a background image of happy, healthy people doing enjoyable activities. If you’re a financial planner, consider an image that communicates financial freedom.
3. CONSIDER THE IMAGE OF A CITY LANDSCAPE
Does your work relate to a certain geographical location, such as a famous city? Then you could opt for a background that depicts the skyline of the city or a landmark within that city. Such an image communicates the location you’re based in.
Another idea is to feature an image of a place that’s related to your personal history, such as the village you were born in. Such a picture adds personality to your profile.
4. USE THE PICTURE OF PHYSICAL ARCHITECTURE
Consider a professional image of the building you work in, especially if the organization you work for has a strong reputation. Such a picture communicates status and credibility.
You could also opt for a generic image of a city district, building façade, or an office lobby. What you want is to feature an image that perfectly aligns with your sector. As a school teacher, for instance, you can use the image of a school campus.
5. FEATURE THE PEOPLE YOU SERVE
Having a picture of your customers, clients, or the community demonstrates the impact of your organization on people around you. A LinkedIn background photo of people is perfect for a customer-oriented professional who wants to convey a close connection with individuals in their industry.
Of course, you don’t always have to include the specific people you serve, particularly if you’re big on confidentiality. You could still use a stock image that features people who’re good examples of the individuals you serve.
6. FEATURE YOUR CAUSE OR MISSION
Go for an image that conveys the impact you’re trying to achieve in your profession. Such a background photo elevates your professional image beyond your role or basic job title.
You could consider using an outdoor photo that has meaning to your cause. Such an image is refreshing and offers people a peek at your personality.
Consider using photos that reveal your passion. If you are enthusiastic about renewable energy, for instance, you could opt for the image of a solar panel or a wind turbine.
7. USE AN IMAGE OF THE TOOLS OF YOUR TRADE
A nice picture of the primary tools of your profession is an easy way to show how you spend time. If you are a photographer, for instance, you can opt for a close-up photo of a modern camera. A background photo of coffee beans, on the other hand, is ideal for someone who runs a coffee shop.
The image of your tools helps reinforce your skills and profession without being vain, overly promotional, and self-aggrandizing.
8. OPT FOR A PORTRAIT OF YOU DOING YOUR WORK
Far from being self-glorifying, a picture of you doing your work can show the actual impact you’re having. A motivational speaker can opt for a natural picture of them speaking before an audience. A writer, on the other hand, can have a tasteful image of them typing on a laptop.
Consider hiring a professional business photographer for the most natural-looking photographs.
There are many simple but effective LinkedIn background photo ideas that can help you create a powerful first impression and strengthen your brand. After all, the words you use in your profile are not enough to fully capture who you are and the value you can provide. Carefully selecting a background image that matters can immediately make you stand out from the rest.
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